Pages

11/21/2012

Biscuits and the inheritance of our regions

Each French region has its own greedy personality in terms of cakes and biscuits. To know why, we have to go back to the 19th century and the beginning of the Industrial Revolution. Follow us!

The North : waffles, wafers and spéculos

Under the influence of food habits and taste preferences of merchant bourgeoisies from Northern Europe ports, the recipes of biscuits in the North of France are marked by the use of imported "exotic" sugars (eg brown sugar) and spices (such as the Dutch specific mixture, composed of ginger, cinnamon and cardamom, which perfumes the famous Spéculos).



The East : pink biscuits, gingerbread and madeleine

The political history (presence of the Dukes of Burgundy and the King of Poland / Duke of Lorraine) and the German, Austrian and Polish influences explain the cultural importance of some biscuits in the East of France.


The West : pound cake, shortbread and other butter biscuits

The presence of many seaports (Bordeaux, Nantes, Saint-Malo) and the early industrialization of the region gave birth to a massive manufacturing of dry biscuits for sailors and merchants. Moreover, the recipes of Western France biscuits reveal the economic and cultural importance of butter for a region where the dairy farming is widely developed.


The South-East : olive oil, spices and chestnut floor

Largely influenced by the Southern shore of the Mediterranean Sea, South-East biscuits are prepared with spices (pepper, anise, coriander, cardamom, ginger, cloves, saffron and cinnamon) or flavored with almond and orange blossom water. The Southeast recipes are also characterized by the use of localized chestnut flour.



The South-West : cannelés, millas de Gascogne, cruchards des Landes

The recipes of biscuits in the South-West of France have been influenced by the maritime opening with the port of Bordeaux, where arrived vanilla and rhum cargo from islands, and the local maize production.


Sources : www.lesucre.com and www.biscuitsgateaux.com

11/20/2012

Did you know... how biscuits are made?

We all love eating biscuits! But did you know how biscuits are made?

Four steps are necessary to produce biscuits:

  1. The farmer sows the wheat and harvests it after 8 months;
  2. The farmer delivers the wheat and discharges it in a silo;
  3. Wheat is milled to make floor;
  4. The biscuit manufacturer mixes floor (40%) with other ingredients and puts the pasta in the oven. The biscuits are then packaged and ready to eat!

Source : www.biscuitsgateaux.com

How do we consume biscuits ?

Biscuits are often associated with childhood and happy moments shared with family. That's probably beacause we mainly consume biscuits during the breakfast and during the afternoon break (80% of consumption time).



On average, one French consumer eats 6,66 kg of biscuits each year. French consumption is in the European average, behind the Northern countries (Netherlands, Sweden, UK).

But which types of biscuits do French people prefer ?


Source : Fabricants de Biscuits & Gâteaux de France, 2011. 

11/16/2012

The competition begins to look harsh!

Finding this market attractive, more and more firms decided to launch into it. That was first the case of United Biscuits, created in 1948 by two Scottish family businesses, McVitie & Price and MacFarlane Lan for the Britannic market.

Thanks to a strong development, from 1960 the firm decided to widen its brands portfolio. In 1990, it bought Verkade, the Dutch biscuit market leader. In 1997, it owned la Biscuiterie Nantaise, itself set down in the French and Deutch market. The year 1998 celebrated the acquisition of Delacre. Nowadays, the Britannic company is the leader of its market in Great Britain, and owns the second place in our French market.


As for Bonne Maman, created in 1971 by the Andros family and more specifically by Jean Gervoson, it launched its biscuits’ range in 1997, extending continuously its products until becoming the third main actor in the biscuits French market.


http://www.unitedbiscuits.com/about-; http://www.bonne-maman.com/

11/04/2012