Hello everyone !
On this blog, we decided to focus our analysis on 3 main biscuits manufacturers : LU (Kraft Foods), Bonne Maman (Andros) and BN (United Biscuits). But do you really know which brands and products do they offer on the French market?
Let's do a test ! Can you recognize to which group do these following products belong ?
I'm pretty sure that you easily recognized above LU brands. Because, even if each product launched is created with its proper brand (name, logo, colors, design and universe), the logo LU remains on each packaging and makes the brand easily recognizable thanks to its red rectangle.
The second image represents BN products. It's also easy to find because we can see on each packaging the BN logo. And more than the brand logo, each product itself reveals the famous BN character, easily recognizable thanks to its large smile.
The third proposition is probably the easiest to find. Obviously, all of the products above belong to the brand Bonne Maman. The company made the choice to keep the same sober design for the packaging of all its products : Gingham colors, handwritten font and white background. This strategy helps for sure the consumer to recognize the brand among all the references in the linear, but then it's more difficult to differentiate the products themselves.
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