What's interesting with biscuits is that everybody from 5 to 80 years old can be reached by at least one of this candies. At the end of a meal, a little sweet touch, drunk with tea, during the 4pm break or while watching TV... Biscuits can be eaten by everybody, everyday at every hour. That is why the biscuits section in supermarkets is so huge and why we have so many references and different tastes; to match perfectly all targets, wants and demands. To give you more precision, let's go analyze a biscuits section!
A biscuits section is organized following the different targets : Family, Adults and Children.
We noticed that the segments generating more traffic are in the two extremities. These are habits segments with daily products such as "Petit Déjeuner" or "BN".
In the middle of the section there are the products named "impulsion products". It is the pleasure pole when customer follow his emotions more than his reason, "It seems delicious, I am going to try it".
Here the merchandising process is to force people to cross the all biscuits section and encourage them to make an impulsive buying.
Breakfast biscuits: Petits déjeuner de LU, BN Casse croûte
Bio/ Light: Store Brands Bio biscuits
Rectangulares: Petit LU, Biscuits Thé de LU
Bretons: Galettes Saint Michel, Roudor Saint Michel
Recipes: Sablés Bonne Maman, Paille d'Or de LU
Side desserts: Langue de Chat et Cigarettes russes de Delacre, Eventail Saint Michel, Tuiles aux amandes de LU
Fine biscuits: Tentation de Delacre, Coeur aux noisettes de Kambly, Croissant de Lune de Bahlsen, Coeur fourré Côte d'Or de LU
Choco Fruits: Tartelettes Bonne Maman, Pim's de LU
Little Snacking: Mikado de LU, Pick-up de Bahlsen, Oreo
Cookies: Bonne Maman, Granola Cookies de LU, Pepperidge Farm Cookies
Chocolate topped: Delichoc de Delacre, Pepito de LU, Petit Ecolier de LU
Children Pockets: Mini BN, Dinosaurus de LU, Monsieur Bonhomme de Bonne Maman
Fruited: Barquettes trois chatons et Coqueline de LU
Choco filling snacks: Prince de Lu, ChocoREm de Lu, BN
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