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11/20/2012

How do we consume biscuits ?

Biscuits are often associated with childhood and happy moments shared with family. That's probably beacause we mainly consume biscuits during the breakfast and during the afternoon break (80% of consumption time).



On average, one French consumer eats 6,66 kg of biscuits each year. French consumption is in the European average, behind the Northern countries (Netherlands, Sweden, UK).

But which types of biscuits do French people prefer ?


Source : Fabricants de Biscuits & Gâteaux de France, 2011. 

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