What about the price?

Let's talk about an issue that often causes irritation... the price!

Which brand is the most expensive? LU, BN or Bonne Maman?

Well, let's take two different segments to analyse it.

First, what about the children category?

• As regards BN, it appears that its price changes between 2.08€ to 2.29€ for Mini BN (for a package of 150g).
• In any biscuit of Bonne Maman, the price varies between 1.66€ until 2.61€ (package between 125g to 150g).
• Concerning LU biscuits, the prices move between 1.17€ (Pépito, 200g) to 3.65€, also for Pépito pocket of 295g, which can be a huge gap for the consumer for the same product!

And regarding the adult category?

• The price will be the same for Bonne Maman.
• To talk about LU, we focused on the biscuit Pim's. For this product, the prices vary between  1.30€ to 1.69€ depending on the flavour, for a package of 150g

Consequently, it is interesting to note that the most expensive brand in one sector is not nececssarily the most expensive everywhere. Indeed, LU, which has the most expensive biscuit in the children category,  is the cheapest biscuit in the adult segment.

But does the price really matter when it is just about enjoying yourself?

http://www.auchan.fr/